Dubai, UAE

about zeta: your executive life coach & career coach

Zeta Yarwood is recognised as a leading Executive Life Coach and Career Coach in Dubai and worldwide. Every day she strives for one thing: to help as many people as possible to experience success and fulfilment in their careers, and their lives. With:

  • 8+ years in the corporate world with multinational company and management experience
  • 6+ years recruitment experience in London and Dubai
  • a successful career transition 
  • nearly 10 years working with senior-level professionals globally as their Executive Life Coach and Career Coach
  • 8 years running effective Executive Coaching programmes and workshops for MNCs and SME’s globally
  • 10+ years building a personal brand and amassing a LinkedIn following of 275,000 people + LinkedIn Top Voice Award

Zeta knows what it takes to have a successful career and live a fulfilling life. She has now dedicated her life to helping you achieve this too.

My Story - Unhappy Recruiter to Successful Executive Life Coach

From a very young age, I knew I wanted to work with people. When I was at school, I was considered the go-to for listening and advice. I found helping my friends deeply satisfying. Particularly fascinated by human behaviour and differences in personality, I decided to study psychology at university.

When I completed my Psychology BSc, I spent a year volunteering in South Africa. It was when I returned I found most of my friends were investment bankers, management consultants and lawyers. They were earning way more money than I could as a psychologist. In fear of being left behind, I let go of my psychology dream. Instead. I looked for a job which would “look good on paper” but would also meet my desire to help people. With my “ego” in tow, I began my career as a financial services recruiter, working for award-winning firms in London and Dubai. Justifying my choice by believing I would still be helping people by securing them their dream job.

The Reality

After several years, I succumbed to the realisation that recruitment was not about helping people. It was about sales, targets, cold calls and money. If you weren’t making any of those things, you were failing. Sales didn’t come naturally to me and I didn’t enjoy it. My confidence was low and I was unfulfilled. But most of all I was disappointed with myself. I had chosen this career over psychology because I cared more about what people thought of me than what I thought of myself. In fear of being underqualified, not earning enough money and ultimately failing, I was too scared to start something new. I was stuck.

But what I soon came to realise was that I wasn’t the only one. Many of my friends, colleagues and clients were facing the same problem. They also felt trapped in a job they didn’t enjoy, too scared to give up the salary, job security or position to follow their dreams. They too had fears of not being good enough, successful enough or smart enough. Some were demotivated. Others were depressed. All felt stuck. This was not just impacting their performance at work, but also their mental health and personal lives.

From Redundancy to Revelation

In the global economic crisis of 2009, I was made redundant. While losing my job in a job-scarce market was undoubtedly scary, eventually I saw it as an opportunity. An opportunity to figure out what was most important to me and what I wanted to do in my career. All my life, people seemed to naturally confide in me. In return, I seemed naturally able to help them. Through listening, brainstorming and giving feedback, I helped them see their strengths, talents and explore their passions. This helped them to feel good about themselves and have the confidence to take action in their lives. I decided then I would leave recruitment and go back to my true passion – helping people. I took what little savings I had, invested them in myself and became a qualified NLP Life Coach and Career Coach.

Before becoming an Executive Life Coach and Career Coach

I didn’t become an Executive Life Coach and Career Coach straight away. My first port of call was to work for an MNC. This was to increase my knowledge and give me first-hand experience in the dynamics and intricacies of a multinational company culture. While building up a financial cushion for my coaching business, I took a role with an MNC pharmaceutical company.

As I worked closely with the Regional MD on company strategy development and planning, I developed my business acumen and commercial awareness. I managed the strategy project, coached the MD and rebuilt an entire department from scratch. Concurrently I managed and coached a culturally-diverse team, and initiated and led a corporate social responsibility programme. But most importantly, I had the fortune to work for an incredible MD who taught me what it was to be a great leader. During this time I obtained a deeper insight into the nuances of corporate life and an even greater understanding of leadership. It was why I decided to also qualify as an Executive Coach.

Sink or Swim

After a global company restructure in 2014, I was made redundant. Again. I was faced with a choice. To continue enjoying the security of a paycheck at the end of every month, working for someone else. Or to take a risk and follow a career path I would love. It was at that point I decided to take a bet on myself and start my own coaching business. With my corporate and life experiences and NLP and neuroscience-based coaching certifications, I now successfully coach people all over the world to be the best they can be. I feel lucky to have a career and life that I love. It is my goal to help you, too, have the life, career and success you deserve.


  • Neuro-Leadership Institute Executive Coach (ICF accredited)
  • Dr Marshall Goldsmith Certified Executive Coach
  • Evolved Life Coach – Federation of NLP Coaching Professionals (FNLPCP) accredited
  • Evolved NLP Practitioner (FNLPCP accredited)
  • Time Paradigm Techniques Practitioner (FNLPCP accredited)
  • BSc Psychology from University of Newcastle-upon-Tyne, UK

clients & partners

Clients of Career Coach Zeta Yarwood Dubai
Clients of Career Coach Zeta Yarwood Dubai