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Zeta Yarwood is one of the leading Executive Life Coaches and Career Coaches in Dubai. Every day she strives for one thing: to help as many people as possible to experience success and fulfilment in their careers, and their lives.

With 10+ years in the corporate world, including MNC experience. 6+ years working in recruitment in London and Dubai. A successful career transition. 6 years working with senior-level professionals worldwide as their Executive Life Coach and Career Coach. Plus 5 years running effective Executive Coaching programmes and workshops for MNCs globally. Zeta knows what it takes to live a successful and fulfilling life. She has now dedicated her life to helping you live this way too.

Zeta's Story - Unhappy Recruiter to Successful Executive Life Coach

From a very young age, Zeta knew she wanted to work with people. At school, she was the go-to for listening and advice, and found helping people deeply satisfying. Fascinated by human behaviour and differences in personality, she decided to study psychology at university.

After completing her Psychology BSc, Zeta spent a year volunteering in South Africa. When she returned she found most of her friends were investment bankers, management consultants and lawyers. Earning way more money than she thought she would as a psychologist. Scared of being left behind, she let go of her psychology dream. Instead. she looked for a job which would “look good on paper”, while meeting her need to help people. With her “ego” in tow, Zeta began her career as a financial services recruiter, working for award-winning firms in London and Dubai. Justifying her choice by believing she would still be helping people by securing them their dream jobs.

The Reality

After several years, Zeta succumbed to the realisation that recruitment was not about helping people. It was about sales, targets, cold calls and money. If you weren’t making any of those things, you were failing. Zeta felt unfulfilled and disappointed with herself. She was in a career she didn’t enjoy because she had cared more about what people thought of her than what she thought of herself. With fears of being underqualified, not earning enough money and ultimately failing, Zeta was too scared to start something new. She was stuck.

She wasn’t the only one

But what Zeta soon came to realise was that she wasn’t the only one. Many of her friends, colleagues and clients were facing the same problem. They felt trapped in a job they didn’t enjoy. They were too scared to give up the job security and the fancy title to do something new, or follow their dreams. They too had fears of not being good enough, successful enough, smart enough, talented enough, young enough, old enough, pretty enough, thin enough, rich enough. Some were demotivated. Some were depressed. All felt stuck. This was not just impacting their performance at work, but also their mental health and personal lives.

From Redundancy to Revelation

In the global economic crisis of 2009, Zeta was made redundant. While losing her job in a job-scarce market was scary, she took it as an opportunity to figure out what was most important to her in life. What she wanted to do in her career. She realised all her life, people seemed to easily and naturally confide in her. In return, Zeta seemed naturally able to help them. Through listening, brainstorming and giving feedback, she helped them see their strengths, talents and explore their passions. She helped to feel good about themselves and to have the confidence to take action in their lives. She decided then she would leave recruitment and go back to her true passion – helping people. Zeta took what little savings she had, invested and became a qualified NLP Life Coach and Career Coach.

Before becoming an Executive Life Coach and Career Coach

Zeta didn’t become an Executive Life Coach and Career Coach straight away. Her first port of call was to work for an MNC. This was to increase her knowledge and give her first-hand experience of the dynamics and intricacies of a multinational company culture. While building up a financial cushion for her coaching business, Zeta took a role with an MNC pharmaceutical company.

Zeta gained significant exposure to all aspects of the business, working closely with the CEO on company strategy development and planning. She managed the strategy project, coached the CEO and restructured and rebuilt an entire department from scratch. She managed and coached a culturally-diverse team, and initiated and led a corporate social responsibility programme. Zeta also had the fortune to work for an incredible CEO who taught her what it was to be a great leader. During this time she obtained a deeper insight into the nuances of MNC life and an even greater understanding of leadership.

The Time is Now

After a company restructure, Zeta was faced with a choice. To continue enjoying the security of a paycheck at the end of every month, working for someone else. Or to take a risk and follow a career path she would love. It was at that point she decided to take a bet on herself and start her own coaching business. With all of her professional and life experience, her NLP training  and coaching qualification, Zeta now successfully coaches people all over the world to be the best they can be. Zeta feels lucky to have a career and life that she loves. It is her goal to help you, too, have the life, career and success you deserve.

Read more about Zeta's story here


  • Neuro-Leadership Institute Executive Coach (ICF accredited)
  • Dr Marshall Goldsmith Certified Executive Coach
  • Evolved Life Coach – Federation of NLP Coaching Professionals (FNLPCP) accredited

  • Evolved NLP Practitioner (FNLPCP accredited)
  • Time Paradigm Techniques Practitioner (FNLPCP accredited)
  • BSc Psychology from University of Newcastle-upon-Tyne, UK

  • Neuro-Leadership Insititute Executive Coach (ICF accredited)
  • Dr Marshall Goldsmith Certified Executive Coach
  • Evolved Life Coach – Federation of NLP Coaching Professionals (FNLPCP) accredited
  • Evolved NLP Practitioner (FNLPCP accredited)
  • Time Paradigm Techniques Practitioner (FNLPCP accredited)
  • BSc Psychology from University of Newcastle-upon-Tyne, UK

Contact Zeta about coaching


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